EBIC's MTS Forum 2024

Session 1 - Celebrating achievements and addressing remaining challenges

In this session we will address recent changes to the political and socioeconomic environment that impact plant biostimulants and agriculture. We will take stock of 2024 and what we have achieved so far and give members an opportunity to contribute their experiences both within EBIC and in the wider industry.

• Event introduction
• Refresher about EBIC’s Mid-Term Strategy 23-27
• The changes in the external political and socioeconomic environment and how they affect agriculture and plant biostimulants
• EBIC’s achievements in 2024 so far
• Members’ feedback about EBIC’s achievements: How do you feel about EBIC’s contribution to the development of our industry and your business?
• Session wrap up

Session 2 - Leveraging our manifesto to secure an enabling regulatory & policy framework

EBIC's recently launched manifesto calls for regulatory and policy changes to support the use of plant biostimulants in sustainable agriculture. As part of this session, we are delighted to welcome Theodora Nikolakopoulou (DG GROW) for a 45-minute update on the current and future regulatory developments surrounding plant biostimulants.

• Session introduction
• Next steps with the regulatory environment surrounding plant biostimulants. Speaker: Theodora Nikolakopoulou (DG GROW)
• Brainstorming exercise in plenary

1. How well is EBIC’s strategy progressing towards its goal of enabling EU market access for microbial PBs (CMC 7) and ABPs (CMC 10)?
2. What else needs to be done?

• Session wrap up

Session 3 - Creating opportunities for growth

EBIC's regulatory and policy work creates a foundation for access to plant biostimulants and their adoption as part of sustainable agriculture. In this session, we will collectively identify actionable strategies that build on these regulatory achievements to enable members to grow their businesses.

Session 4 - Supporting EBIC’s strategy through positioning and strategic communications

Communication plays a key role in educating, promoting and advocating for plant biostimulants. In this session we will discuss EBIC's long term vision and mission, and how strategic communications can help us achieve our goals. We will also unveil EBIC's updated visual identity and website which will enable more effective future communication.

• Session introduction
• Draft vision and mission
• EBIC renewed visual identity
• Brainstorming exercise in a break-out session
  • How will your company support EBIC’s MTS goals through communications?
  • How can communications support your work within EBIC?
• Reporting in plenary
• Event closing